Korea's biggest retailer to sell more US beef steaks
The “E-Mart Steak Cooking Class” was funded by the Beef Checkoff Program addressed the growing interest in steak dishes across Korea. USMEF is a contractor of the beef checkoff.
E-Mart reported sales of steak cuts accelerating by 56 percent (from $4.1 million to $6.4 million) over a two-year period.
“Beef in Korea has for many years been marinated for bulgogi and braised for soup and stew,” said Jihae Yang, USMEF director in Korea. “However, beef consumption trends have rapidly changed in the past couple of years, with an increasing demand for steak.”
Yang explained that until recently, Korean consumers considered cooking steak to be a professional and technical undertaking. But TV cooking shows and social media platforms focused on cooking have helped generate interest in a variety of steak items. Adding to the fervor is the fact that more and more steakhouses in Korea were highlighted on cooking shows.
The number of single-person households in Korea has also increased, and single people often prefer to cook steaks rather than traditional beef soup and stew. With these cultural changes in mind, E-Mart, which operates 145 stores across Korea, recently redesigned its meat display cases for the first time in 25 years.
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