Wales

Leading food system scientist will debunk meat myths at HCC Conference

An accomplished scientist, who is leading a global academic movement to tell “the real story and not the fake story” about red meat and its nutritional, environmental and ethical qualities, will be a keynote speaker at Hybu Cig Cymru - Meat Promotion Wales’ (HCC) annual conference in November.

Posted on Oct 18 ,00:05

Leading food system scientist will debunk meat myths at HCC Conference

Professor Dr. Peer Ederer is co-founder and director of GOALSciences, the Global Observatory of Accurate Livestock Sciences, which has the mission to research and communicate scientific evidence about the role of animals in the global food system.

He joins a line-up of top industry speakers at HCC’s annual conference, held at the Royal Welsh Showground, Builth Wells, from 3pm-7.30pm on Thursday November 9. Any industry stakeholders are welcome to attend the event which is titled 'The Future of Red Meat (with Wales leading with way)'.

GOALSciences co-initiated a Summit meeting last October - "The Societal Role of Meat" - that attracted around 200 industry specialists, including scientists, agricultural representatives and policymakers, from around the world.

"A minority of scientists, highly vocal, well-funded and, for whatever reasons we can only speculate upon, have made it look like science says meat and livestock should be drastically reduced - and they are just wrong, because the vast majority of scientists are positive about red meat’s nutritional, ecological, economic and ethical role in society", said Prof. Dr Ederer.

"The group organizing the October Summit was a reaction to uni-dimensional representations of meat; we thought we would try and bring together the wider scientific community to tell the real story - and not the fake story - about meat", said Prof Dr Ederer.

The group instigated the Dublin Declaration which states "livestock systems are too precious to society to become the victim of simplification, reductionism or zealotry". The 'Dublin Declaration' seeks wide sign-up from the global scientific community and aims "to give voice to the many scientists around the world who research diligently, honestly and successfully in the various disciplines in order to achieve a balanced view of the future of animal agriculture".

The conference will also feature consumer knowledge and insight expert, Avneet Chana from Kantar Worldpanel; Gian Marco Currado, the Welsh Government’s Director of Rural Affairs; a panel of progressive producers who will outline their way of producing quality meat from a system that also enhances the environment. An HCC Board question and answer session will also be held and a hot supper will be on offer for all before heading home.  

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