Lidl is taking the next step in terms of animal welfare
The fresh discounter is now taking the next step: by the end of 2025, half of the sausage range of its own brand "Metzgerfrisch" is to meet the requirements of the highest husbandry levels 3 and 4. By the end of this year, 30 percent of Metzgerfrisch sausage products will be converted to the higher husbandry levels.
The fresh discounter continues to rely on a comprehensive 5xD offer: birth, rearing, fattening, slaughter and processing for sausage products and own-brand fresh meat must take place in Germany. This step underlines the food retailer's goal of shaping the transformation process towards higher animal welfare standards together with everyone involved in the value chain. Lidl is thus sending a clear message in Germany: domestic raw material origin is an important prerequisite for establishing higher animal welfare standards.
"The decision to convert our sausage products to the higher levels of husbandry 3 and 4, in addition to our meat products, marks a significant step in the expansion of our animal welfare promise. The changeover is accompanied by whole-animal marketing, so that all parts of an animal are processed. In this way, we enable agricultural companies to achieve maximum added value and secure sales channels for their high-quality products", says Christoph Graf, Managing Director of Goods at Lidl Dienstleistung GmbH & Co. KG.
At the beginning of this year, Lidl in Germany announced that it would increase the proportion of its fresh meat range with at least husbandry level 3 from the current level of more than 33 percent to 50 percent by 2025. As part of this, the food retailer has introduced its own animal welfare label for its own brands, which shows that the products have been produced in compliance with the highest animal welfare and environmental standards. All products in husbandry level 3 are labeled "Fair husbandry - for the welfare of animals".
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