Marel joins Dutch initiative for Indonesia poultry sector
A great number of leading Dutch companies and knowledge institutes, which all are experienced in the Indonesian market, have teamed up with the purpose to support and enhance the strengthening of the poultry sector.
The Indonesian poultry sector is expected to have an annual growth of 7% in the coming ten years. The Dutch FoodTechIndonesia consortium seeks to support Indonesian poultry companies in this development.
Indonesia is the largest country and economy of South East Asia, with an increasingly urban and fast-growing population of over 266 million people. Per capita annual poultry meat consumption is expected to increase from 10.9 kg to approximately 15 kg in 2023. The growing middle class – with increasing buying power – is conscious about food quality & safety and is changing preferences towards protein-rich and value-added products.
The partnership was formally launched on 14 March at VIV Asia in Bangkok. Matthias Brienen, Director of Larive International and coordinator of the consortium says, “Historically, investments in the poultry sector have been strongly concentrated in West Java. Recently, we have noticed an increased interest in Indonesia’s emerging regions, such as North & South Sumatra, Bali, Central Java, Central & South Sulawesi and South and East Kalimantan. Companies investing in these regions form an interesting target group for the FoodTechIndonesia consortium. By introducing more knowledge-intensive production systems, Indonesia can improve its competitive position in the region. Our full value chain approach applies to both integrated companies and independent parties.”
The complementary parties of the consortium represent all steps in the poultry value chain. FoodTechIndonesia is therefore capable of providing Indonesian companies with integrated solutions. The consortium will establish demo chicken farms and provide training, showing that this Dutch approach is commercially profitable and meeting Indonesian demands.
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