Brazil

Marfrig launches global brand for plant-based meat products

Processing

A gourmet hamburger presented under the brand Revolution has entered the Brazilian market and will be sold internationally in 2020.

Posted on Dec 09 ,09:43

Marfrig launches global brand for plant-based meat products

Marfrig intends to open the global market for one of its plant-based meat products starting next year. A gourmet hamburger was launched at the beginning of the week in Brazil under the brand Revolution. Starting next year, Marfrig intends to export the veggie burgers. The company did not disclose how much it will spend to promote the brand.
In August, Marfrig announced a joint venture with US company Archer Daniels Midland (ADM) to create a range of plant-based products. The first product, the "Rebel Whopper" burger is already being sold in Burger King restaurants in Brazil. Revolution is going to be the second plant-based product launched by Marfrig, who is targeting a market opened already by startups such as Beyond Meat and Impossible Foods.
Lately, other meat giants in the world such as Tyson Foods and Vion have presented their own plant-based products following a growing trend in the market.

 NEWSLETTER - Stay informed with the latest news!

Comments





Similar articles

International

Hormel Foods Announces New Strategic Operating Model

“Hormel Foods is a distinctly different company than it was a decade ago, with a food forwa...


Read more Read more
NEW ZEALAND

Clear plan needed to address impacts of carbon farming

  B+LNZ is calling on the Government to urgently clarify its plans to address this issue. ...


Read more Read more
UK

New opportunities for UK lamb in USA

  Fernando Munoz from G&C Foods in New York believes the great taste of lamb from the U...


Read more Read more
Websolutions by Angular Software and SpiderClass