McDonald's and Danish Crown secure new Danish jobs
Danish Crown has already started setting up a brand new production facility in Vejen. Over 5,000 square meters will be equipped to produce burger patties for McDonald's hamburgers, Quarter Pounders and Big Macs on a scale that will see Danish Crown hire between 80 and 100 new employees over the next 12 months.
"It is fantastic that McDonald's has chosen us to produce their burger patties in the future. With the agreement, we are both creating a large number of new jobs in Denmark and providing very visible proof that the security of supply we can offer as a nationally owned food producer makes us an attractive partner," says Niels Ulrich Duedahl, Group CEO of Danish Crown.
For McDonald's, it is positive that Danish beef will be added to its burgers during the summer of 2026. The chain is always looking for partners who can meet both the strict quality requirements and the volume demanded by the 115 Danish restaurants, as well as the restaurants in the rest of the Nordic region. That is why the agreement is important for the chain's CEO in Denmark, Mads Friis.
"We opened our first Danish restaurant back in 1981, and both the head office and our 25 Danish franchisees perceive McDonald's in Denmark as a Danish company. We want to contribute as much as possible to society, so it means a lot to us every time we find other Danish companies that have as much focus on quality assurance on all parameters as we do. We are also sure that our guests will like the fact that we now have Danish beef in our burgers", says Mads Friis.
The construction of the new factory in Vejen will take place in existing premises, which over the next nine months will be completely renovated and equipped with the latest machinery and technology for the production of burger patties.
While up to 30 employees will be hired to manage production at the factory in Vejen, between 60 and 70 new employees will also be needed at Danish Crown's cattle slaughterhouse in Holsted, located approximately 15 kilometers from Vejen. The many new employees at the slaughterhouse will be responsible for cutting all the beef that the new factory will process into burger patties.
"McDonald's is extremely careful and selective in choosing new partners. That's why we are extra proud to have landed such an important agreement - the result of several years of focused effort", says Finn Klostermann, director responsible for Danish Crown's beef business, and continues:
"At the same time, it is an absolutely fantastic task to have to build a new factory from scratch, where a combination of our current employees and the many new hires will set up a production facility that can meet McDonald's requirements for everything from food quality to delivery reliability".
Mie Gjedsted, Nordic Sourcing & Category Lead at McDonald's, is also happy with the agreement.
"We place high demands on our suppliers, and I am very pleased that Danish Crown has been prepared to invest to meet them. I have no doubt that from the summer of 2026 we will have high-quality meat, great security of supply and a sharp focus on food safety. Not only on the beef, but also on the bacon that Danish Crown will deliver to our restaurants in Denmark, Sweden, Norway and Finland", says Mie Gjedsted.
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