USA

McDonald's prepares new chicken sandwich and 'McPlant' burger

Processing

After testing a plant-based burger in some international markets, "we have created a delicious burger that will be the first menu option in a plant-based platform," said Ian Borden, president of McDonald's (MCD) International. He added that the McPlant line could eventually include plant-based chicken and breakfast sandwiches, too.

Posted on Nov 12 ,07:39

McDonald's prepares new chicken sandwich and 'McPlant' burger

The company joins other fast food chains like Burger King and Dunkin' in getting in on the plant-based trend. Last year, it began testing a burger in Canada made with patties from Beyond Meat, a seller of meatless products.

"Beyond Meat and McDonalds co-created the plant-based patty which will be available as part of their McPlant platform," a Beyond Meat spokesperson said.

In addition to the McPlant line, McDonald's said in a strategy update to investors that it would capitalize on consumer trends that strengthened during the pandemic — like eating comfort food. That means focusing on its most popular menu items and selling more chicken.

"Demand for the familiar in these uncertain times is more important than ever," McDonald's said in its investor update, adding that it expects core menu items like its Big Mac and Quarter Pounder burgers, Chicken McNuggets and french fries to contribute to its growth moving forward.

To further promote sales of these items, McDonald's is rolling out improvements, like new, toasty buns and an "enhanced grilling approach" for hamburgers, as well as more chicken flavors and menu items.

Already, McDonald's has seen success with its spicy chicken nuggets, which launched in September and helped boost sales that month.

It also plans to launch a new crispy chicken sandwich in the United States early next year. America's appetite for chicken sandwiches has helped make Chick-fil-A a success, and contributed to rising sales at Popeyes. McDonald's already serves a chicken sandwich, the McChicken, and often tests out new types of chicken sandwiches.

A new chicken sandwich should help give McDonald's "credibility" in the chicken space, said Joe Erlinger, president of McDonald's USA.

"We want customers to choose McDonald's for chicken," he said.

 NEWSLETTER - Stay informed with the latest news!

Comments





Similar articles

China

China: ASF situation stable, but the risks persist

Chinese official warns about the risks of another ASF epidemic wave in the country, although the ...


Read more Read more
Spain

Spanish region to limit animal farms number for 4 more years

Local authorities in Catalonia have issued a Decree Law by which it will limit for four more year...


Read more Read more
France

Downward trend in French pig prices

Pig prices in France are sliding and the trend is to remain, as Germany reported recently ASF out...


Read more Read more
Websolutions by Angular Software and SpiderClass