Mission to expand reach of British pig meat in Asia
This week, AHDB led a mission, supported by the Department for Business and Trade (DBT), to provide more market insight into Vietnam and help export businesses identify opportunities for trade.
The three-day mission included coordinating meetings for British exporters with key contacts in Hanoi and Ho Chi Minh.
The mission followed the recent publication of figures for the first half of 2025: the value of total UK red meat exports, including offal, were up nearly 10% on the year at £966m.
Susan Stewart, AHDB Head of International Trade Development, said:
“Pork export work adds £56 per head to the sector and maintaining a wide portfolio of markets is key to ensuring the industry optimises the opportunities available.
“While the value of pig meat exports, including offal, to Vietnam in the first half of this year was worth £68,324, we have identified it as a market with potential growth.
“The focus of the mission to Vietnam has been very much on offal products, which are in high demand, demonstrating the value of balancing the carcase and developing markets for products that don’t command major demand domestically in the UK.
“We have plants listed to export to Vietnam and we are looking to grow that trade and diversify our offering across different markets in South East Asia.
“Gaining further insight into consumer trends and making connections with key contacts in-market is critical in helping our pig meat exports thrive, and we were delighted to support our levy payers on this mission”.
The mission forms part of our wider programme of activity to encourage international trade development for the red meat and dairy sectors, which also includes participation in major international trade shows, inward trade missions to the UK and support for market access work.
Susan added: “AHDB’s export work is highly valued by our levy payers and our aim is to build on the successes of recent years to help ensure our red meat exports continue to thrive globally.
“Collaboration is key and we will continue to work with industry and the Government to help deliver tangible outcomes for the sector”.
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