Multivac takes over bakery solutions specialist
Multivac has bought Fritsch Group, a company specialized in bakery equipment under the ownership of the fourth generation of the Fritsch family, to expand its range of solutions for the bakery industry. With the takeover of the Fritsch Group, Multivac will also be able to offer complete production lines from one source to the bakery industry as well. “The takeover of Fritsch is another important step for Multivac in expanding our range of integrated solutions for processing and packaging food products. Thanks to the processing solutions from Fritsch, we will continue to extend our presence in the bakery industry, where we have already been able in recent years to implement some very challenging projects for automated packaging solutions,” explained Christian Traumann, Director and Group CFO of Multivac.
The integration of the company into the Multivac Group will begin immediately. The manufacture and development of Fritsch products will continue at its site in Markt Einersheim. Fritsch also has a Technology Center there, in which customer trials are carried out and customized products and recipes are developed. The company's products will be sold via Multivac's worldwide sales and service network. Investments will be made at Multivac's subsidiaries in creating specialised sales teams for the bakery industry so that in future it will be possible to offer customers integrated solutions for manufacturing and packaging bakery products.
In addition to the management in place, a Multivac management team will be appointed to run the company, and this will direct and develop the Fritsch Group as a stand-alone business. “We are very pleased with the successful takeover of the Fritsch Group, and we are also convinced that our management will make an important contribution to the recovery of the company. Fritsch is an industry leader in bakery equipment and has an excellent reputation in the market. Thanks primarily to the integration of Fritsch products in Multivac's line solutions, we see great synergy potential, which will make a major contribution to the healthy development of Fritsch in future,” says Guido Spix, Director and Group CTO/COO of Multivac.
Fritsch was founded in 1926 and is currently under the ownership of the fourth generation of the Fritsch family. The company, which is based in Markt Einersheim, has developed over many decades into a very innovative manufacturer of bakery equipment. In 2018, Fritsch generated a turnover of around 80 million euros and currently employs approx. 600 staff. In mid-April, Fritsch filed for insolvency. Fritsch is represented by its own subsidiaries in Russia, Poland, Great Britain and the US, and it also has a worldwide network of sales and service partners, who ensure that it remains close to its customers. Subject to approval under cartel legislation, the takeover of the Fritsch Group will take effect on 01 August 2019.
Multivac intends to focus on hand-craft businesses and smaller processors with a range of simple ...