NZ's red meat exports to the US are rising
New Zealand's red meat sector continued to demonstrate its agility in the third quarter with exports to the United States growing by 50% over the three months from July to September compared to a year earlier. Total exports to the US reached $400 million for the quarter, closely followed by a 42% rise to the UK ($71m) and Germany, a 25% increase to $70m, according to data released by the Meat Industry Association.
The growth in the third quarter offset a 25% decline to China ($530m) although the value of sheepmeat and beef exports to China remains at a historically high level. Overall, exports in the third quarter were $1.69 billion, unchanged from the same period in 2019. For the year ending September 2020, exports were up 8% to $9.39 billion compared to the previous year. The value of exports to nearly all of the top 10 markets (except the Netherlands) increased.
"There has been some shift from chilled to frozen product for sheepmeat as the industry pivoted away from the challenging foodservice sector into retail and e-commerce. There was also some re-balancing to other markets from the record levels that were going to China last year," explained Sirma Karapeeva, chief executive of the Meat Industry Association.
In the September month, overall red meat exports were worth $501 million, down 6% from September 2019. Both China and Japan were down, but there were increases to the United States, Germany and the UK. Sheepmeat exports to the US, Germany and the UK rose, as did beef exports to the US and Canada.
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