National study reveals new data about Thanksgiving prep, trends and preferences
The survey, conducted by Talker Research for the JENNIE-O® brand, polled 5,000 consumers across the U.S.
Thanksgiving is a beloved holiday, and 70% of Americans polled said they have celebrated their traditions for more than 20 years. The three most cherished traditions are sharing meals together (65%), spending time with extended family or old friends (52%) and cooking together (27%).
Preparation
The Star of the Thanksgiving Table: Turkey (and a Surprise Guest)
The Thanksgiving Table: Let’s Talk About Sides
Thanksgiving and Beyond
"Thanksgiving continues to be one of America’s most cherished holidays, bringing families and friends together to share meaningful moments and meals,” said Kim Anderson, senior brand manager for the JENNIE-O® brand. “We’re committed to helping ensure your holiday meal is a success with our quality turkeys and our wide range of services and resources. From expert advice on turkey preparation to tools for every step of the process, we’re here to support you with any turkey-related challenge".
Starting Nov. 1, consumer engagement experts for the JENNIE-O® brand will be on hand to help alleviate stress around holiday meal planning at the company’s 1-800-TURKEYS hotline. Consumers can also live chat with experts on the brand’s website. They can even text “Turkey” to 73876 for helpful tips. Real-time support is available through Nov. 28 via any of these methods. From advice on how to prep and cook a turkey, to recipes for side dishes and how to use leftovers, Jennie-O specialists are available around the clock in the days and weeks leading up to Thanksgiving.
Consumers can also find helpful tips on the brand’s website, including a calculator that tells hosts how much turkey to buy, full menus for Thanksgiving dinner and inspiring suggestions for preparing tasty leftovers. Jennie-O offers easy solutions for any holiday meal and is here to help make this year’s Thanksgiving the best yet.
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