UK

One British retailer is launching "touch-free" package for chicken

Packaging

The new form of presentation for chicken is responding to millennials' fear of touching raw meat.

Posted on Apr 17 ,10:16

British retail chain Sainsbury's is changing the packaging for chicken products in order to calm down the millennials who are afraid to touch raw meat.
A recent survey showed handling raw meat cause high levels of anxiety for millennial shoppers and the supermarket response was to change the packaging style with "doypacks", plastic pouches that allows the consumer to put the products into the pan without touching them.
Katherine Hall, Product Development Manager for meat, fish and poultry at the retailer, claims that customers, younger ones, in particular, are "quite scared of touching raw meat".
Besides that, Sainsbury's decision in changing the packaging for poultry products is sustained by the strong sales of chickens that can be roasted in a bag, a trend encountered between consumers who are afraid of touching the dead carcasses, reports Plant Based News magazine.

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