Outstanding prospects for Anuga 2019


At its 100th anniversary, the trade fair is offering a new vision on the food industry by celebrating innovation and new trends in consumption.

Posted on Sep 16 ,09:15

Outstanding prospects for Anuga 2019

In total, around 7,500 exhibitors from more than 100 countries will travel to Cologne for this year's Anuga. As such, the world's largest trade fair for food and beverages will exceed the record number of exhibitors set in 2017. More than 165,000 visitors are expected to attend the trade fair from over 190 countries. 90 percent of the exhibitors and around 80 percent of the trade visitors come from abroad. The 100th anniversary of the most significant trading, sourcing and trend platform of the international food industry is a special highlight.

In its anniversary year, Anuga is presenting a special mix between the past, trends, inspirations, new impulses and professionally oriented future themes. The new Boulevard of Inspiration is one of the highlights. This offers the trade visitors concentrated innovative power divided up into regions and themes and bundled into three interesting special events, the Anuga Trend Zone, the Anuga taste Innovation show and the new event area, Anuga Horizon 2050. The Boulevard of Inspiration is thus the first point of contact for visitors, who are interested in the innovative, new products of the exhibitors, in the latest market and consumer trends for the coming year and future development scenarios and future themes of the food and beverage industry.

Once again in 2019, the successful concept of Anuga will ensure a good overview and a well-arranged layout divided up into themed areas.

Anuga Fine Food - The trade show for delicatessen, gourmet and basic food

The largest of the Anuga trade shows unites a comprehensive and diversified offer from all over the globe. Numerous nations take part here at joint pavilions, which present the typical food and regional specialties of their home country. Cross-cutting issues such as halal, superfoods or functional foods are also at home here. In this way, for instance, the Anuga Halal Market special event conveys an international product presence and presents Halal-related trends and new products.

Anuga Frozen Food - the trade show for frozen food

The frozen food segment is one of the most important trendsetters within the trade and in the out-of-home market. In hardly any other segment are the manufacturers as successful at presenting new products and continually improved solutions that are more convenient for the consumers. At Anuga, the international industry regularly presents its innovations for both channels - the food trade and the out-of-home market.

Anuga Meat - the trade show for meat, sausages, game and poultry

Comprising of the sub-segments sausages, red meat and poultry, the world's largest business platform for the meat market offers the trade buyers an excellent orientation. The ever-increasingly more important meat alternatives, whether vegan or vegetarian sausage products or meat products made of insects also find their platform here.

Anuga Organic

Anuga Organic presents a wide range of organic products from Germany and abroad with a clear focus on export. In the scope of the Anuga Organic Forum, a stage, where impulse lectures will be held all day, is being made available to practitioners and pioneers of the organic segment for the first time. The range of exhibits is enhanced by the special event "Anuga Organic Market", which also focuses on the organic products of Anuga exhibitors from other trade shows.

Anuga Culinary Concepts

The hospitality and foodservice market is growing further and also provides the trade with new impulses. Anuga Culinary Concepts offers room for ideas, innovations and networking and will be the hotspot for chefs at Anuga. Among others, the top-class finals of the young talent competitions, the "Chef of the Year" and "Patissier of the Year", will be held on the integrated "Anuga Culinary Stage" and a diversified stage program with cooking presentations will be offered.  Industry representatives will present products and snacks from the retail food trade, the system gastronomy and fast-food sections, which outline the trends.

Market Insights

This year Anuga is presenting the "Boulevard of Inspiration" for the first time. This offers the trade visitors concentrated innovative power divided up into regions and themes and bundled into three interesting special events, the Anuga Trend Zone, the Anuga taste Innovation show and the new event area, Anuga Horizon 2050.

The Anuga Executive Summit on 4 October 2019 offers a selected circle of national and international decision-makers from the food industry and food trade a perfect stage where they can discuss the latest industry trends. Under the motto "Yesterday. Today. Tomorrow. innovations in the food industry - 100 Years of Anuga, the German Association of the Retail Grocery Trade (BVLH), the Federation of the German Food & Drinks Industries (BVE) and Koelnmesse would like to get their guests in the mood for the world's largest trade fair for food and beverages.

For the fifth time already, the Power Breakfast, presented by the trade magazine, foodservice Europe & Middle East, will be offering interesting and exciting presentations on the latest trends and perspectives in the worldwide out-of-home market on the first three days of the trade fair. Anuga is being staged from 5 to 9 October 2019 in Cologne. It is exclusively open to trade visitors on all days. 

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