PLUS and Vion sets up unique, transparent supply chain
Dutch supermarket chain PLUS choose to deliver fresh and processed pork products from its own, transparent supply chain. The products will be available to consumers starting mid-October and will be supplied by 14 Dutch pig farmers in the first phase.
The pork originates from Vion’s Good Farming Star concept, in which a customer-specific product flow is established for PLUS. PLUS, Vion and the pig farmers will jointly work on the further development of this PLUS supply chain in terms of taste, animal welfare and sustainability, among other things. This fits in with Vion’s ambition to develop demand-driven, sustainable supply chains: Building Balanced Chains.
With this move, PLUS intends to respond to the consumer's desire to know where their pork comes from and how it was breed.
Vion is the supply chain partner of PLUS in the development of this new transparent PLUS chain. The meat from this supply chain is processed at the Vion abattoir in Groenlo. John de Jonge, COO Vion Pork: “A customer-specific product flow is established for PLUS within the Good Farming Star programme. This means an upgrade for the Good Farming Star system because we are covering a specific demand in the market and are working together on additional aspects in terms of taste, animal welfare and sustainability. This fits in with Vion’s ambition to be a game-changer in the development of demand-driven, sustainable supply chains: Building Balanced Chains.”
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