PROVACUNO culminates its promotional campaign in Southeast Asia in Vietnam


From November 15 to 23, PROVACUNO carryed out a series of promotional activities in Vietnam, as part of the European project "What Wonderful Beef 2.0". The cities of Da Nang and Hanoi are the epicenters of this campaign aimed at promoting Beef in the Asian market.

Posted on Nov 23 ,00:10

PROVACUNO culminates its promotional campaign in Southeast Asia in Vietnam

Vietnam, a country that has allowed the import of beef from Spain since the end of 2018, has established itself as a priority destination for Spanish establishments. Currently, nearly 30 establishments are authorized, placing Spain as the main EU supplier of beef to Vietnam and the sixth worldwide. Export figures in 2022 reached close to 2,100 tons, consolidating Vietnam as one of the 10 main destinations of the Spanish sector.

The inauguration of the mission took place on November 15 with an exclusive event aimed at commercial agents and media in Da Nang, a tourist booming town on the coast of Vietnam, known for hosting important hotel chains. The ceremony was chaired by the vice-consul of Spain in Vietnam and vice-president of the Spanish Chamber of Commerce in Vietnam, José Sánchez-Barroso González, and also had the participation of the president of the Da Nang Tourism Association, Mr. Cao Tri Dung. This event, which brought together more than 70 people, offered the opportunity to present beef to the main purchasing managers of hotel chains, prominent importers from the Da Nang region and the specialized press. The evening concluded with a product tasting by MICHELIN Star chef Kisko García.

The Vice Consul highlighted the importance of this activity as a significant step in the introduction of beef in a rapidly growing tourist area, destined to become a key hub for national and international tourism in the near future.

The campaign continued on Monday the 20th with an information day in the Hanoi region, where the Spanish ambassador to Vietnam, Pilar Méndez Jiménez, shared the distinctive characteristics of Spanish beef. Aspects such as cereal-based nutrition, rigorous commitment to sustainability, animal welfare, traceability and food safety were highlighted, in full compliance with the European Production Model, the most demanding control system in the world. The meat resulting from this process is characterized by its tenderness, juiciness, delicate flavor and low fat content, making it ideal for healthy diets.

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