SPAIN

PROVACUNO launches the "It's Time for UE Beef. Beef from Spain" program

Beef

PROVACUNO, in collaboration with the European Union, starts the "It's Time for UE Beef. Beef from Spain" program to promote European beef in the Philippines, Japan and Singapore for three years, highlighting its exceptional and unique qualities.

Posted on Apr 27 ,00:33

PROVACUNO launches the "It's Time for UE Beef. Beef from Spain" program

During the campaign, a series of strategic actions will be carried out to promote beef. These will include public relations activities and press releases, as well as a strong web and social media presence, with a particular focus on Instagram and Facebook. In addition, attractive video recipes will be produced for the target audience and online advertising campaigns will be implemented to maximize reach. Audiovisual material will play an important role, including promotional videos, and special events such as fairs, showrooms and masterclasses in schools will be planned, with the participation of influencers on social networks. In addition, visits will be made to production centers, points of sale and reverse missions to strengthen the connection with consumers and business partners.

In this first foray into the Singapore market, several events have been organized related to the Singapore Food&Beverages Fair, which took place from April 23 to 26.

In addition, the visit to Singapore was used to meet with influencers and other market players, with the aim of spreading the message of natural meat that meets the demands of the most rigorous production system in the world (the European Production Model ), thus guaranteeing food safety, animal welfare, environmental protection, process traceability and product quality.

The message highlights the unique characteristics of this beef, obtained from animals fed with high-quality grains and oilseeds, which gives us a tender product with excellent flavor, highly appreciated by consumers who value quality.

Regarding the Singapore market, its high purchasing power, a mostly young population and high meat consumption (more than 7 kg per inhabitant per year) stand out, making it one of the main meat consumers in the world. Being a country without its own beef production, it imports large quantities, around 50,000 tons per year, worth more than 335 million euros, becoming an important food distribution center in Southeast Asia.

Both Europe and Spain are recognized in Singapore for their quality and excellence, placing European and Spanish products at the top of gourmet products. The demand in this market focuses on quality, an aspect in which European production seeks to establish itself in a solid and progressive way. Spain obtained authorization to export beef to Singapore in 2019, and currently has 13 establishments authorized to export.

The European Union as a whole is currently exporting more than 2 million euros of beef, with Spain exceeding 450,000 euros in 2022, which corresponds to 80 tons.

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