Perdue Farms aquires the largest organic beef producer in the US
Perdue Farms is to add Panorama Meats, the US largest producer of 100% grass-fed and grass-finished certified organic beef, to its subsidiaries gathered under the umbrella of Perdue Premium Meat. The were no details on financial terms of the deal, according to Supermarket Perimeter magazine.
Panorama comprises 50 independent family ranchers who raise cattle across seven states: California, Colorado, Montana, Nebraska, Oregon, South Dakota and Wisconsin. "We are honored to welcome the leader in US grass-fed and -finished beef into our family of speciality brands. As the premium meat division of Perdue Foods grows with a collection of best-in-class, iconic US family farmer- and rancher-based businesses, customers and consumers will have greater trust in their meat choices. Panorama’s experienced team has proven since their launch in 2002 to be savvy business leaders who have used their platform to drive their values, including preserving rangeland, supporting organic practices and providing economic opportunities for family ranchers", declared Jeff Tripician, President of Perdue Premium Meat.
Panorama will remain based in California and Lori Carrion is to keep her position as CEO. "Perdue Premium Meat brings long-term stability and shared resources that will help our business continue to grow. “Working alongside great brands like Niman Ranch and Coleman Natural, we will be able to invest in our future and expand our reach so more people have access to organic American grass-fed beef raised by independent family farmers", she mentioned.
The Panorama brand will join a growing list of sustainable premium meat companies within Perdue Farms, including Niman Ranch, Coleman Natural, Prairie Grove and Sioux-Preme Packing.