Personalized food and the industry�s response to it
Personalized food is to bring immediate benefits for fresh-food producers and ingredients company but does not offer a solution easy to adopt for processed-food companies, according to Maartje van den Berg, Senior Analyst – Consumer Foods, Rabobank.
"The currently developing personalized nutrition solutions mainly benefit fresh-food consumption and ingredients players. For already pressured processed-food companies, personalized nutrition adds to their struggle and means they need to investigate their strategic options," she said in a podcast released by the financial institution.
Personalized nutrition will evolve into a solution that is going to be a game changer in the food industry, she believes. “Branded processed-food companies must find ways to join the fray – for instance, by adapting their branding, becoming more successful when it comes to their selections, investing in personalized nutrition, cooperating with personalized-food players along the value chain, or making their production setup more flexible,”, recommended the Senior Analyst.
In her opinion, the trend will change, at some time, the world of food as is based on the principle of healthier food and is based on scientific measurements (DNA, blood, etc).
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