Porkwatch survey highlights stable retail support for British pork products
Across the 10 retailers surveyed in January, 88% of the fresh and frozen pork was British, a figure that was unchanged on November and January 2024.
Aldi, Coop, Lidl, M&S, Morrisons, Sainsbury’s and Waitrose all stocked 100% British, with Tesco on 80%, representing steady improvement on its figure of 76% in jajnuary 2025, while Asda was on 60%, heading in the other direction after recording a figure of 69% in January 2024. Iceland was on just 2%.
The 56% British bacon on display across the retailers was up from 52% in January 2024 and from 55% in November.
The Coop and M&S led the way with 100% British, with Waitrose on 95%, Sainsbury’s, 79%, and Morrisons, 52%. Less supportive of British pork prodcuers, Tesco was on 36%, albeit well up year on year, with Asda on 25%, Aldi, 21%, Lidl, 17% and Iceland, 14%.
A total of 60% of the ham on retail shelves was British, slightly down on both November and a year ago.
M&S, on 99%, Coop, 96%, and Waitrose, 90%, again led the way, with Sainsbury’s on 79%, Aldi on 78% and Tesco, 60%. Morrisons recorded just 37% British ham, with Lidl and Aldi both 33%, and Iceland just 12%.
The January figure of 77% for British sausage facings was slightly up on a year ago, but down on November.
Leading the way was M&S on 99%, closely followed by Aldi, 98%, Waitrose, 96%, and Lidl, 90%. Tesco was on 77%, again representing steady improvement on January 2024, Sainsbury’s, 76%, Asda 71%, Morrisons, 70%, and Co-op, 69%, with Iceland on 44%.
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