Potential DNA testing programme for Scotch Beef
Speaking at this week’s NFU Scotland Livestock Roadshow in Orkney, QMS Chief Executive Alan Clarke said QMS is seeking feedback from all parts of the Scottish red meat industry on the potential benefits of introducing an official programme of DNA testing for beef, according to the QMS statement.
“Quality Meat Scotland has worked hard, alongside the Scottish red meat industry, to develop the Scotch Beef PGI brand which is now recognised throughout the world as an icon of quality.
“Our world-leading, whole-of-life, whole chain quality assurance programme – from farm to processor - underpins the brand and beef producers in Scotland benefit from a price premium for Scotch Beef PGI.
“Our marketing and communications activities over many years have ensured the Scotch Beef PGI brand is one of the most recognised of all food brands in Scotland and importantly our market research shows that there is now a high level of understanding from consumers’ of what the brand stands for,” said Mr. Clarke.
Accordingly, he said, it is vital the industry is able to robustly defend the integrity of the brand and all that sets it apart, from any unscrupulous activity.
While there are many steps in place to prevent fraud at present, the introduction of a DNA monitoring program would further strengthen the checks already in place to underpin the integrity of the Scotch Beef PGI brand.
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