Pre Brands beef line is non-GMO verified
Pre has brought to market what consumers want since its launch in 2015. All Pre beef is grass fed and finished, sourced from nutrient-rich pastures and raised with care, with no added antibiotics and no added hormones. Now touting widely sought-after Non-GMO Project Verification, Pre gives consumers even more reason to trust and enjoy Pre beef.
"It's a third-party certification of a quality our products have always had, alongside other rigorous specifications that result in the most consistent, best-tasting, highest quality beef in the world. We want consumers to love the eating experience but also – just as importantly – feel good about choosing Pre from health, safety and social perspectives," says Patricia Willmot, Pre's Chief Operating Officer.
For beef, Non-GMO Project Verified means animals were not fed a diet containing genetically engineered crops. Pre cattle consume only grass – never grain, which may have negative nutritional implications and contain genetically modified corn or soybeans.
"We're proud to be Non-GMO Project Verified and excited to confirm for consumers what has always been true," adds Lenny Lebovich, Pre's Founder and CEO. "We hope it instills further confidence in those who want the best for themselves and their families."
The data, analysed by Meat & Livestock Australia (MLA), shows that the last quarter was the l...
The partnership aims to facilitate access to Pronaf Mais Alimentos credit for 1,500 family farmer...
The European Commission proposed the delay in early October in response to concerns raised by mem...