Quality Meat Scotland has a new five year strategy
Jim McLaren, Chairman of QMS, said the development of new strategic priorities had followed full and careful consideration of the factors influencing the different parts of the Scottish red meat industry.
“The development of QMS’s strategic priorities involved input from our board and executive team along with our wider staff and key stakeholders over a five-month period and took into consideration the challenges and opportunities which exist for the businesses operating in the various areas of our industry,” said Mr McLaren.
Quality Meat Scotland’s overall strategy for 2018 to 2023 is “to support the development of a sustainable, professional, resilient and profitable Scottish red meat industry which makes an important contribution to Scotland Food & Drink’s target of £30bn by 2030”.
This strategy is closely aligned with the Scottish Government’s economic strategy of increasing sustainable economic growth and the next phase of Scotland’s National Food and Drink Policy - Becoming a Good Food Nation as well as Scotland Food & Drink’s “Ambition 2030” vision.
Photo Source: QMS
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