Record sales for the VW currywurst in 2024
After the Volkswagen Group banned meat from its main canteen in Wolfsburg four years ago, meat-based dishes returned to the menu in August 2023. Since then, the popular VW currywurst, in particular, has experienced a veritable comeback, selling better than ever last year. In 2024, 8.552 million currywursts were sold in canteens and supermarkets. This means that the previous sales record in 2023 was exceeded by a good 200,000 sausages. And not only that, the group even sold more sausages than cars under its core brand VW. The 8.5 million sausages were offset by around 5.2 million cars and vans bearing the VW logo in 2024.
The Volkswagen Currywurst has long been more than a snack – it's a cult classic! Its own original part number and international bestseller status prove this more than clearly , announced Human Resources Director Gunnar Kilian. The company attributes the record to new variants such as the hot dog sausage launched in 2021, which sold just over two million times last year. More than six million of the classic Currywurst were sold. More variants are to follow, announced Kilian.
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