Red meat toolkit supports sector with one voice around COP27
Quality Meat Scotland (QMS), Agriculture and Horticulture Development Board (AHDB), Meat Promotion Wales (HCC) and Livestock and Meat Commission (LMC) have joined forces to collate a pack of materials to support the sector to form a common narrative on British livestock production and its place in a climate emergency.
On behalf of the four organisations, QMS’ Chief Executive, Sarah Millar, said:
"It’s critical that as a sector we have a strong, recognised and cohesive voice in the debate around the climate emergency. Between our four organisations we have brought together our various insights to devise a toolkit to support all those in the red meat supply chain to have positive dialogue with those outside the industry. The aim is for us to communicate collectively as a sector to positively manage the reputation of red meat during and beyond COP27.
"Tackling climate change and delivering sustainability at a holistic level is a much broader concept than the often singled-out issue of methane emissions. It’s about managing landscapes, the rural economy and infrastructure and delivering nutritious food for a healthy population.
"A shared narrative will build greater understanding among consumers and decision-makers, refute the myths and instigate greater fact-based conversations around livestock production."
The toolkit includes statistics, expert opinion and downloadable graphics to illustrate the positive contribution farmland and well-managed livestock production can make to a healthy environment. Some examples of this include reducing GHG emissions, protecting water resources and flood mitigation and other natural capital benefits such as soil health, hedgerows and peatland restoration as well as the value of nutritious food production.
The group adds:
"True sustainability encompasses more than the management of natural assets and our challenge is to grow global and domestic appreciation for a livestock industry that delivers for a healthy population, high standards of animal welfare, livelihoods and the environment.
"Working in partnership across the supply chain is as critical in defending the British red meat sector’s place in food production as it is in delivering on net zero goals."
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