René Maillard, Belgian Meat Office: 2017 was a period of remarkable stability
"The global demand for meat is rising for all species and combined with steady, low feed costs, this resulted in 2017 being a calm, stable and even optimistic year for the meat industry," said Mr. Maillard.
Mr. Maillard explained that the optimism in 2017 has resulted in an investment wave all around the world and more specific in the EU, US and China. For 2018, the Belgian Meat Office representative says that the global demand for meat is expected to remain strong but there are several threats. "Also, consumer concern about meat, however not new, is growing and its pace seems to be picking up."
Furthermore, Mr. Maillard believes that regarding the Belgian meat industry, for 2018, it is important not to lose sight of the domestic EU market and care for it. In Mr. Maillard's opinion the industry must understand that the global consumer has a growing interest, articulated through new social media, in the story behind the meat on his plate/in his bowl.
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