Seara showcases cases and trends for the protein market at SIAVS 2024
Seara, a JBS brand present in 90% of Brazilian households, addresses socio-environmental inclusion and trends in the protein market at the International Animal Protein Show 2024 (SIAVS). The brand will bring over 800 people to the event, including partner producers, employees, and agribusiness leaders. In addition to executive participation in panels on sustainability and market trends, the brand’s booth will showcase the results of programs such as SuperAgro, which recognizes top-performing integrated producers; Mulheres SuperAgro, which trains women entrepreneurs leading farm management; as well as work on environmental and animal welfare and a model of the Value Chain.
José Antônio Ribas, Executive Director of Agropecuária and CIEX at Seara, will speak on the "Future of Proteins" panel on August 7. "Our leadership position in the sector is only possible due to the work of a committed and efficient production chain. We have invested in social initiatives that value our partners. An example is the SuperAgro program, which recognizes the work of the best integrated producers", he notes.
The booth will feature resources that facilitate interaction with the public, presenting the five domains of animal welfare in a fun and engaging manner. It will practically demonstrate the procedures performed by Seara during the production process. Additionally, the booth will include a model of the Value Chain, illustrating the production journey. The aim is to visually and interactively represent Seara’s sustainable trajectory for all participants. Environmental welfare projects will also be highlighted, with the public able to use tablets to access information about each program related to the theme.
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