Seara's Innovation Hub will unveil over 140 new products in 2024
More than 140 new items will reach Seara consumers worldwide by December, with 60 of these launches happening in Brazil alone by the end of the year. These innovations highlight the company's commitment to developing novel products and categories. All of these new offerings share a common starting point: Seara’s Innovation Hub, which aims to anticipate trends using consumer behavior data.
Established five years ago, the Hub conducts research and studies to drive innovations with the goal of enhancing quality and convenience for consumers. Since its inception, it has led to 700 global launches, averaging about 150 product innovations per year. “Each product launched by Seara is handled by our R&D team, including scientists, researchers, engineers, and other market specialists, before it reaches consumers' homes,” says Luciara Rech Peil, Executive Director of Innovation and R&D at Seara.
Before hitting the shelves, these products are tested in mini-factories across Brazil and at the Seara Academy, which focuses on sensory analysis with consumers and clients. The mini-factories function as scaled-down industrial plants where the production process is carried out on real equipment but within a space dedicated solely to testing.
In addition to sensory analysis, the Seara Academy conducts shelf life studies to determine how long a product maintains its desirable characteristics. Specialists also work to determine the best preparation methods for the products. The academy also employs "sensory masters," professionals who evaluate attributes like taste, texture, aroma, and appearance to ensure that everything reaches consumers with the highest quality standards.
"Seara’s six pilot plants and exclusive packaging lab are equipped with advanced technology. This infrastructure has enabled various projects to explore new consumer needs, foster a culture of innovation, and develop unique solutions", Luciara adds.
One of the Hub’s latest innovations, the Seara Panelinhas line, began arriving on shelves this month. This line includes seven products with homemade recipes, packaged in collectible pots that can go straight into the microwave. The innovation journey for this project combined monitoring shifts in consumer behavior, creativity, market trends, and Seara's most important attribute: taste. The product was developed with ingredients most consumers have at home, featuring spices and herbs to ensure a homemade flavor and a “comfort food” experience.
Much of Seara’s innovation focuses on developing value-added products, anticipating consumer needs identified by the Innovation Hub. Last year, the brand revolutionized the breaded food market in the country with a portfolio of 10 products designed to expand consumption occasions for Brazilians. In 2021, Seara introduced a new category with Levíssimo, a product combining two of Brazilians' favorite flavors: ham and the lightness of turkey breast.
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