Smithfield Europe acquires Goodies in Romania
Goodies Meat Production SRL, one of the most important private label producer in Romania, operates a production unit in Ceptura de Jos, Prahova, and has 320 employees. Its product portfolio includes: salami, ham, sausage, bacon and other meat specialties.
The acquisition of Goodies Meat Production is part of Smithfield Europe's strategic development plan. Smithfield and Elit were impressed by the way the Goodies team uses the latest technology to produce good food, its outstanding team and high operating standards.
"Elit has constantly developed its range of products and has always followed the growth of the market share. In order to maintain this trend, we are ready to increase the footprint of our operations, declared Voicu Vuscan, Elit Administrator. I am convinced that the Goodies company will make a valuable contribution to the successful fulfillment of our business objectives and I want to welcome them to our team."
"We are proud that our way of working, the technologies we use and the products we make are appreciated by an industry leader," said Gabriel Cimpeanu and Adrian Nenita, Directors of Goodies Meat Production. "We are delighted to be part of a group where innovation, responsibility and operational excellence are the basis of every product."
The purchase agreement is subject to the approval of the competent regulatory authorities in Romania, including the Competition Council.
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