Smithfield Foods launches new plant-based protein products
Smithfield Foods announced the launch of a plant-based protein portfolio under the company's Pure Farmland brand. The new line comes in a variety of breakfast patties, meatballs, burger patties, and pre-seasoned protein starters to help consumers grow their plant-based protein options for all meal occasions, including breakfast, lunch, dinner, and appetizers.
The brand-new Pure Farmland soy-based line features eight fresh, versatile, juicy, and flavorful products. All items are made with natural flavors, are gluten and dairy-free, and serve as a good source of protein. Given that soy is a complete protein, it provides levels of all essential amino acids that many other plant proteins do not provide.
Pure Farmland products cater to those who choose a “flexitarian” eating style, in which they are actively trying to consume less meat in their diets. "We’re thrilled to announce the launch of this new product portfolio under our Pure Farmland brand. We’ve been exploring the alternative protein space, and have taken our time to get it right. With this launch, we are bringing together our expertise in creating market-leading food products, our organizational commitment to sustainability, and our deep understanding of ‘flexitarian’ consumers, to deliver a broad variety of flavorful plant-based protein choices that consumers want and can afford at a great value," said John Pauley, Chief Commercial Officer for Smithfield Foods.
Pure Farmland plant-based protein products will be available in the fresh, refrigerated sections of grocery retailers nationwide in mid-September. Also, the plant-based products are offered in sustainable packaging with trays made from more than 50% recycled material.