South African poultry production increases by 5%
In the first 8 months of the year, poultry production in South Africa has increased by 5% compared with the same period last yera, according to the Department of Trade, Industry and Competition. "This is despite the challenges in the operating environment brought on by COVID-19," officials from the department commented. The achievment comes after a Poultry Master Plan was put in place in November 2019. The Poultry Sector Master Plan was signed by stakeholders at the 2019 South African Investment Conference in November 2019. It has been developed in close partnership between government and a number of stakeholders in the industry, including poultry producers, processors, exporters, importers and organised labour. The meeting reflected on the implementation of the key actions agreed on and measures required to realise the agreed vision.
The objectives of the Poultry Master Plan hinge on increasing local chicken consumption and growing the demand for chicken, while also addressing the exporting of locally produced cooked and raw chicken products.
Poultry producers have pledged to invest R1.7 billion ($ 453 million) towards the expansion and improvement of productive capacity. Some of the investment projects have already been completed, including the expansion of hatchery and processing facilities. In addition, the financing model for contract farming has been developed to assist in assessing the producer's business viability and profitability. To drive exports, the poultry industry has strategically prioritised countries like Saudi Arabia, the United Arab Emirates and Qatar for the export of poultry products. The industry will also target markets, which include the Southern African Development Community (SADC) countries, those within the African Continental Free Trade Area (ACFTA) and the Middle East.
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