Spain

Spain: Changes in consumption habits and trends in fresh meat

The 23rd AECOC Congress of Meat Products reveals that the consumption of fresh meat fell by 0.9% at the end of 2022 and the trend was accentuated in January of this year, until registering a year-on-year decrease of 2.5%, according to the data given released by Nielsen.

Posted on Mar 27 ,00:15

The Congress showed that the price is a determining factor in the different categories of the meat sector. While the consumption of fresh meat decreases, the delicatessen closed 2022 with a growth in the volume of purchase of 1.1%, thanks, in part, to a greater stability in the evolution of its prices.

Overall, the purchase volume of meat products in 2022 fell by 0.3% in 2022, while the sector’s turnover grew by 7.1% due to inflation.

The study also reflects the good performance of prepared meat dishes, even in the current context of inflation. In 2022, the purchase volume of prepared meat products, both chilled and frozen or canned, increased by 3.9%, while growth in value was 17%. Currently, the category already represents 2.9% of the meat purchase volume.

In parallel to the AECOC Congress, the study on Consumption Habits and Youth Lifestyle prepared by a hamburger brand together with the Research Team of the Complutense University of Madrid has also been released.

The study, carried out among more than 700 students between the ages of 18 and 25, reveals how 22.4% of those surveyed claimed to consume prepared dishes 3 or more times a week as a simple and practical alternative.

Regarding the star refrigerated prepared or pre-cooked dishes, hamburgers are a clear bet among young people (28%) ahead of other options such as Italian food, such as pasta or lasagna (22.5%); Chinese or Japanese food (16.3%), chicken or fish with rice or vegetables (13%) or even the traditional potato omelette (15.2%).

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