Spain: Growth opportunities for pork in the restaurant and youth consumption sectors
More importantly, this increase was accompanied by a higher number of consumption events, which increased from 6.8 to 7.4 per year, as well as a slight increase in the volume per event, from 1.6 to 1.7 consumptions.
This positive trend has led to fresh pork accounting for 20% of total out-of-home fresh meat consumption, consolidating its position as a popular option in the hospitality industry.
One of the reasons is its versatility, which makes this meat a popular ingredient in a wide variety of recipes. The most popular were sandwiches, hamburgers, sirloin steak, secret steak, and ribs, which accounted for one in three of these occasions.
However, despite this growth, there is still significant room for growth in channels such as restaurants, which accounted for only 35.4% of pork consumption, compared to 70.9% for other fresh meats. In organized catering, the gap was even greater: 8.8% versus 43.1%.
The consumer profile deserves a separate chapter, with a strong concentration among those over 50, who account for 70% of pork consumption occasions outside the home. This behavior is consistent with the country's demographic evolution, but also poses a major challenge for the future development of the category. Attracting young consumers is a strategic priority for operators and distributors, who will need to adapt their offerings and strategies to the new lifestyles and consumption habits emerging in society.
Meanwhile, processed pork maintained a high penetration of 75% in 2024, with a 6.2% growth in volume. Specifically, cured pork loin and ham stood out for their ability to attract new consumers, while chorizo decreased its share compared to 2023. In this context, the regional adaptation of supply became particularly important, as consumption dynamics varied significantly across regions.
The conclusion is that, at a key moment in the evolution of out-of-home food consumption, pork remains a strong option for present and future retail opportunities, particularly among younger segments of the population.
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