Spain exported 738,248 quality seal pieces of Serrano Ham in 2023
For its part, it is important to highlight some results achieved during 2023, since, throughout the first quarter of the year, in February a total of 67,898 pieces were sealed, which represented a growth percentage of 31.03% and an increase of 16,080 pieces over the same period of the previous year. Likewise, in the months of June and July there was an increase, respectively, of 33.52% and 33.29%, while, in the month of December, a total of 61,556 pieces were obtained, 7,836 more than in 2022, representing a growth of 14.59%.
The intense dissemination work carried out by the Spanish Serrano Ham Consortium during its 34 years of experience has led to its quality seal being consolidated until it is present in more than 65 international markets, representing around 60% of the production of cured ham and 65% of exports in value. A context that has allowed it to configure, therefore, an increasingly solid organization chart within the serrano ham sector, as well as reach record figures in its exports with more than 18 million pieces sealed since its inception.
Furthermore, during 2023, the CJSE has continued to develop a sector plan together with ICEX, with promotional activity that focused mainly on 4 strategic markets such as France, the US, Mexico and the United Kingdom. Furthermore, in Australia, the association continued with its promotional campaign together with the Consorzio del Prosciutto di Parma, started in 2019 with the aim of promoting quality ham in that market.
The strength of this project founded in 1990 has been achieved with activities to promote and disseminate the ConsorcioSerrano quality seal in different markets around the world through tastings at points of sale, advertising in specialized and consumer-directed media, training sessions, training courses or participation in various national and international fairs; which have contributed to bringing the qualities of Serrano ham closer to the general and professional public and have increased the added value of this product by making known the differential values of ConsorcioSerrano ham all over the world.
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