Spain opens the Filipino beef market
The governments of the Philippines and Spain have reached an agreement that allows more than 20 Spanish beef producers to export the meat to the Filipino market. Negotiations have been in place for more than two years and Provacuno has already prepared the field for Spanish beef. "This authorization culminates the efforts of the authorities and the beef sector in Spain to increase the list of countries where we can export our products," declared Javier Lopez, director of Provacuno. In the last couple of years, Spain has gained access to markets such as Vietnam and Japan and is currently working to introduce Spanish beef in China and South Korea, a target that is going to accelerate beef exports to Asia.
The total demand for beef in the Filipino market is about 400,000 tonnes per year, while the production stands at about 200,000 tonnes, so imports are very important. Provacuno has been traveling to the Philippines for more than two years and organizing reverse missions and online meetings to establish relationships with distributors, importers, HORECA channel companies, and the media from the Asian country. "There are important efforts made by the companies that have opted for this market and that as of today will be able to commercialize Spanish beef in the Philippines", commented Jose Ramon Godoy, director of International Sales at Provacuno.
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