Spanish beef producer invests €4 million in food innovation
Spanish beef producer Carpisa Foods plans to invest €4 million in the area of innovation and developments applied to the food industry. In 2018, the company opened The Beef Kitchen Lab, a pioneer center in research and innovation applied to the world of meat.
Now, Jorge Castello, CEO of Carpisa Foods, hopes to transform traditional products and new ones with the help of deep-freezing technique to create customized products for each type of consumer targeted by the company.
"Deep-freezing, a technique in which we are leaders, allows us to guarantee quality and differentiate ourselves. This ability to offer products tailored to each customer is one of the keys to our success and growth engine in recent years. Integrating food research into the process of developing new products allows the company to detect new consumer trends and respond better to current needs," said Mr. Castello, in an interview for CdeComunicacion.
At this time, the company has launched in the Spanish market the Brooklyn Town, the first deep-frozen hamburgers on the market and a deep-frozen vegan burger, Vegreen. Also, HAQ is the first brand of halal deep-frozen burgers delivered in the domestic market.
Carpisa Foods, which has four consecutive years of double-digit growth, invoiced €101 million in the 2018 fiscal year, which represents an increase of 15.7% compared to the previous year (€87.3 million). In terms of volume sold, the company closed last year with sales of 23,000 tons of frozen products and 2,000 tons of refrigerated products.
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