SPAIN

Spanish beef rises to the ''top ten'' exporters in Japan

Beef

PROVACUNO, the Interprofessional Beef Organization of Spain, has actively participated in the 49th edition of FOODEX JAPAN, the main agri-food fair in Japan, in Tokyo and which brought together the main operators in Southeast Asia. This fair, recognized as the epicenter of agri-food events in Japan, has been a crucial stage for the presence and promotion of Spanish beef in the Japanese market.

Posted on Mar 12 ,00:10

Spanish beef rises to the ''top ten'' exporters in Japan

With the participation of nearly 2,500 companies from more than 70 countries, and an attendance of almost 100,000 professional visitors, FOODEX JAPAN continues to be a vital event for Spanish exports. Spain, which obtained authorization to export beef from animals over 30 months and processed products to Japan in 2020, has maintained an upward trajectory in this market, reaching figures close to 2,100 tons annually, thus consolidating itself as one of the main foreign suppliers of beef in the Asian country.

Javier López, director of PROVACUNO, highlights the qualitative importance and economic value of beef exports from Spain to Japan. With a demand for beef close to 700,000 tons per year, "the Japanese market seeks products of the highest quality, where Spanish beef has positioned itself as a premium option preferred by informed Japanese consumers." Currently, and after 3 years of exports to Japan, Spain has become the 10th Japanese supplier of beef to Japan and the 2nd to the EU, with a value of almost €14 million annually.

Prior to the Fair, PROVACUNO organized a business meeting between Japanese buyers and Spanish companies, thus facilitating a networking space where the quality of Spanish beef could be highlighted in detail. This event included the participation of the Minister Counselor of the Spanish Embassy in Japan, Don Miguel Gómez de Aranda, and made it possible to evaluate the interest of the Japanese market in Spanish meat products.

During the meeting and the fair, the distinctive characteristics of Spanish beef were presented, emphasizing compliance with the rigorous European and Spanish Production Model. This model guarantees the highest standards in animal welfare, sustainability, traceability, food safety and quality, among other aspects. In addition, detailed information was provided about the animals' feeding system, based on high-quality cereals and oilseeds, and the absence of hormonal promoters, antibiotics and unauthorized substances in the production process was highlighted.

As a highlight of the activities, the renowned Spanish chef Juanlu Fernández, awarded with a Michelin star, prepared exclusive recipes with beef from Spain, demonstrating the versatility and quality of the products in international cuisine.

This initiative has been possible thanks to the financial support of the European Union, within the framework of the What Wonderful European Beef/Beef from Spain Plan, which promotes quality European products in international markets.

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