CHINA

Starbucks unveiled braised pork latte in China for Lunar New Year

Starbucks is betting on that unusual combination with a new drink released in China to mark the Lunar New Year. Dubbed the “Abundant Year Savory Latte,” the brand describes it as having an “interesting” flavor.

Posted on Feb 20 ,00:35

The drink combines Dongpo Braised Pork Flavor Sauce with espresso and steamed milk, with extra pork sauce and pork breast meat for garnish, according to Starbucks.

Lunar New Year is one of the biggest annual holidays in Asia. People across China travel back home during this period to celebrate with their families. Government data shows a total of 474 million trips were made within the mainland during this year’s travel season.

And while the foods served at New Year feasts vary by region, braised pork makes a frequent appearance. Named after the ancient poet, painter and statesman Su Dongpo, Dongpo rou is a dish made from braised pork belly, rock sugar, soy sauce, yellow wine and other seasonings.

The 'Abundant Year Savory Latte' has undeniably stirred a pot of mixed reactions. While some consumers express eagerness to try this novel blend, others remain wary of its unconventional pairing and high price point. This divergence in public opinion underscores the broader question of how far culinary boundaries can be pushed in the quest for innovation. As Starbucks ventures into uncharted flavor territories, the response to the braised pork latte could very well set the tone for future offerings, signaling either a growing appetite for bold, cross-cultural culinary experiments or a preference for sticking to the familiar.

Comments

Similar articles