Strong profile joins Danish Crown's management
The appointment of a new board member with a commercial focus will give a further boost to Danish Crown's Feeding the Future strategy of creating more value for owners, customers and consumers. The strategy was launched last year and included a higher degree of internationalization and commercial growth.
"Tim has a unique insight into the food market and has recently gained experience from the food service sector, which will be a huge plus for us. We need to be even stronger commercially, and there I have assessed that we need an active leader from the outside. Tim comes with a great track record and a sharp strategic outlook, and I look forward to the collaboration", says Jais Valeur, Group CEO of Danish Crown.
Change in the leadership structure
The appointment of Tim Orting Jorgensen also entails a change in the management of Business Unit Danish Crown, which has a turnover of DKK 35 billion. and 12,000 employees.
Tim Orting Jorgensen will have the overall management responsibility as well as the responsibility for Commercial, which is one of three units in Business Unit Danish Crown. Soren F. Eriksen will continue to be responsible for Operations, and Charlotte Wandorf will continue to lead Categories. They both get reference to Tim Orting Jorgensen, while the current Executive Vice President Kasper Lenbroch leaves Danish Crown.
"I owe Kasper a big thank you for his efforts in Danish Crown. He has been at the forefront of the development of Tulip Food Company for almost a decade, and in recent years he has helped lay the foundations for our current strategy and bring together most of our production and commercial business", says Jais Valeur.
Driven by results and values
Tim Orting Jorgensen, has had large parts of his career in Arla Foods with postings in Saudi Arabia, Brazil and Germany. As head of Arla's European business, he increased his turnover fivefold over three years. In 2016, he had four years to double the turnover in the international business, a goal he achieved before leaving Arla in favor of Sysco International in 2020.
"I look forward to working with the Feeding the Future strategy. It is an exciting task that I look forward to solving with my new colleagues. My passion lies in working with a strong value chain from farm to fork, and Danish Crown has that to that extent with its roots in Danish agriculture", says Tim Orting Jorgensen.
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