Summer promotion builds retail demand for US pork in Central America


Sales training kicked off a promotional campaign for U.S. pork this summer in Guatemala, Costa Rica, Panama and the Dominican Republic. During the three-month campaign, promotions for U.S. pork have been taking place at 27 retail outlets in the region.

Posted on Aug 31 ,00:10

Summer promotion builds retail demand for US pork in Central America

USMEF provided marketing representatives to participating outlets for three days per week to raise awareness of U.S. pork and to educate consumers about the quality attributes that differentiate U.S. pork. 

Prior to the campaign, each marketing representative was trained on the quality attributes of U.S. pork and its safety and nutritional benefits.

“The promotions were conducted at upscale outlets where customers have greater interest in nutrition and in creating a quality meal experience”, says Central America representative Lucia Ruano. “Trial purchases will build demand in these emerging markets”.

In a separate promotion at five outlets in Nicaragua, consumers earned incentives by purchasing three pounds or more of U.S. pork.

 NEWSLETTER - Stay informed with the latest news!


Similar articles


Three Spanish associations join together to defend the authenticity of animal origin products

For this reason, the three entities have met with the General Director of Consumer Affairs, Danie...

Read more Read more

INTERPORC: Lean cuts of pork, the healthiest contribution

Understanding these two terms correctly is important to avoid misunderstandings that lead to bad ...

Read more Read more

Top European rights court upholds Belgian ban on kosher slaughter

The top rights court in Europe has ruled that bans of ritual slaughter in parts of Belg...

Read more Read more
Websolutions by Angular Software and SpiderClass