Tönnies Group will operate at holding level as Premium Food Group
The family business is thus underlining its development from a pure meat company to a broadly positioned food producer. The Tönnies brand stands worldwide for high-quality meat from Germany. This brand core is to be sharpened even further and in future will stand exclusively for the independent meat production business area.
In addition to meat and sausage products, the group already produces and markets veggie products, convenience items, animal feed, sauces, soups, by-products such as proteins, fats and flours and much more for customers, supplies raw materials for the pharmaceutical industry and for biofuel, operates its own cold storage facilities and a fresh and ultra-fresh logistics company and has invested in many other areas along the value chain. "Our strategic development towards innovative products and service areas along the value chain shows that we are not only looking at the present but also the future of the food industry and that we want to play an active role in shaping people's healthy diet. In doing so, we align the production of our food to the needs of consumers and pay attention to innovative and sustainable production processes", say shareholders Clemens, Maximilian and Robert Tönnies, explaining their strategy.
The further development into the Premium Food Group underlines the diversity of the group of companies. "The structural transformation process, which now also results in the new name of the holding company, was initiated years ago. In this way, we are positioning our company for the future. We want to ensure that the business areas make decisions even faster and act more independently: Each area is already a company in itself", emphasizes Maximilian Tönnies. In the future, administrative activities will be bundled via the holding company. "We prefer many express couriers to one large tanker".
The roots of the Premium Food Group lie in meat production. In the future, the name Tönnies will be brought into focus even more as a brand for beef and pork. "The Tönnies brand with its strong appeal stands for high-quality pork and beef - in Germany, in Europe and in the world," emphasizes Clemens Tönnies. Therefore, the two business areas Pork and Beef will continue to operate under the Tönnies family name. At the company headquarters in Rheda-Wiedenbrück, the Tönnies lettering on the cold storage facility is giving way to the new PFG logo. But: "Our DNA is the family business - and it will stay that way", emphasize the shareholders.
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