TRANSAVIA launches the “Fragedo Crunch Your Lunch” range
The three products made from whole muscle (chicken breast), Schnitzel, Bites, and Strips, redefine how consumers can enjoy the authentic taste of premium chicken, combining state-of-the-art technology, superior ingredients, and an extra touch of innovation for an unparalleled, effortless, and convenient experience.
“Our new Fragedo Crunch Your Lunch range, available in three varieties, Schnitzel, Bites, and Strips, sets a new standard for today’s discerning consumers who refuse to compromise: premium whole muscle (chicken breast), high in protein, tender and juicy, wrapped in a golden, very crispy coating made with oats, multigrains, or buttermilk. We want every family to enjoy this ready-to-cook range and bring authentic flavor into their kitchens, without compromising on taste, quality, or budget. We know that modern consumers are looking for trustworthy products with safe, high-quality ingredients and the best value for money, and this range is our answer to those needs”, says Ciprian Oprea, Commercial Director TRANSAVIA.
A meticulous process and advanced technology for perfect taste, texture, and crunch
To achieve the ideal balance between crispiness and juiciness, Romania’s poultry market leader uses the state-of-the-art Marel i-CUT technology, ensuring precise portioning and eliminating food waste. Thanks to advanced baking and frying methods, every Fragedo Crunch Your Lunch product is perfectly uniform, flavorful, and ready to cook in just minutes.
”We use advanced technology, and our R&D and Product Quality & Safety teams have carefully selected each ingredient based on strict quality and sustainability standards. We tested every ingredient combination and every production stage to ensure the perfect balance of texture, flavor, and nutritional value. We even engaged with consumers in tasting sessions to guarantee that every product in the range delivers exactly the taste experience we promise”, says Cristina Lupșan, Quality Director, Industrialization Sector at TRANSAVIA.
A first for consumers: SmartCook by Fragedo
For the first time, the range also brings a tech innovation to the market: SmartCook by Fragedo – the regional first AI cooking assistant, designed to make life easier for those short on time but eager for delicious recipes with minimal effort. The assistant can also help shoppers directly in-store by scanning the QR code on the packaging, suggesting compatible ingredients to complete their chosen recipe.
Premium 100% chicken. Quality from grain to fork
Fragedo is more than a strong, well-known brand. It’s a commitment to excellence that the TRANSAVIA team has upheld for over 34 years. This family-owned business is the only large producer in the region operating a fully integrated business model “from grain to fork,” with all facilities under its own ownership. It is the only major producer that raises and processes exclusively its own chickens, ensuring full traceability and the highest safety and quality standards, and unmistakable taste, tenderness, and flavor.
In addition to holding internationally recognized certifications for responsible production and robust food safety management, such as GLOBAL SLP, ISO 22000:2018, BRCGS Food Safety, and FSSC 22000, TRANSAVIA also holds the title of Official Supplier to the Royal House of Romania. For the past six consecutive years, Fragedo has been named #1 Brand for Kids by Forbes Romania, as voted by parents”.
The new Fragedo Crunch Your Lunch range is now available in modern retail stores nationwide and for export, offering consumers a convenient, practical, and quick solution for delicious family meals. With strict quality control, complete traceability, and the use of the most advanced technologies, the range brings consumers Schnitzel, Bites, and Strips made from premium whole muscle chicken breast, ready to cook, with an unmistakable taste and crunchiness.
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