The Middle East

The Middle East and Africa will witness 4.6% growth in processed meat consumption

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Globally, processed meat is forecasted to grow at 0.9% over the next five years, in constant retail value terms, due to increased pressure from consumers who are looking for healthy diets.

Posted on Feb 18 ,08:43

The Middle East and Africa will support the growth of processed meat market with a 4.6% increase in demand for this item over the next five years. At the same time, the global market for processed meat is forecasted to grow at 0.9% due to consumer concerns over health and environmental issues.
Chilled processed meat represents a large proportion of processed meats, but is coming under increasing pressure since the publishing of a recent report by the World Health Organization (WHO), where processed red meat was classified as carcinogenic, in the same class of cancer risk as tobacco smoke. Meat substitutes continue to gain popularity, with consumers shifting from frozen to chilled variants. Processed red meat sales are under pressure with global retail volumes declining, and consumption in China and the US each showing a 3% decline, shows a report issued by Euromonitor International. According to the study, Iran and Egypt are the main markets that will witness strong growth in chilled processed meat consumption.
"In the face of the latest developments, meat-oriented businesses will need to defend their brands and are likely to emphasize the benefits of meat consumption, such as the fact it contains important nutrients and high-quality proteins. They are also likely to include a greater variety of less processed products in their portfolio. A key trend in new launches was the addition of herbs and the combination of red meat and poultry. The future is likely to see mainstream meat brands moving away from conventional red meats towards healthier variants, such as organic meat or poultry, and possibly the addition of meat substitutes to their portfolios", the study says.

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