Spain

The first Spanish ham food truck that has succeeded in the USA

The interprofessionals ASICI and INTERPORC have developed a joint promotional action in the United States called “ Slices of happiness”, a campaign carried out in New York and Washington DC that confirms that Spanish Ham is synonymous with happiness, smiles and joy.

Posted on Mar 28 ,00:25

The campaign toured the New York city, during March 19 and 20, giving away happiness in the form of ham to the lucky tourists who were walking through the city, as well as the residents of the Big Apple. And since happiness has no borders, Spanish Ham was also distributed in Washington DC, on March 22 and 23.

The objective of the initiative was to make known in North America the multiple benefits that Spanish Ham provides, since its consumption produces high levels of tryptophan ( the hormone of happiness ), this makes SPANISH HAM a great ally to reduce anxiety and stress, being extremely beneficial for improving mood.

This emotion generated by the brain is worth sharing with the whole world, which is why from Spain we wanted to give happiness to Americans through Spanish Ham, one of the star products of our gastronomy. 

This campaign, highly successful in terms of participation in the North American country, is the result of the first collaboration between the ASICI and INTERPORC associations.

These actions have been carried out throughout last week in these cities, beginning on Monday, March 20, International Day of Happiness, when a press conference was held - tasting breakfast on the terrace "NUBELUZ by José Andrés" with local media to present all the details of the campaign, in which Pedro Calvo-Sotelo, consul for cultural affairs of the Spanish Embassy in New York, participated; Bruno Fernández, director of the Spanish Commercial Office in New York of ICEX Spain Export and Investment; and Víctor Rivera, chef at NUBELUZ by José Andrés.

For Víctor Rivera , chef at NUBELUZ by José Andrés, "ham is very special in the kitchen at NUBELUZ and in all of José Andrés' restaurants; It is part of our DNA. Bringing this product to diners' tables is a way to connect with them and invite them to live the restaurant experience". "Personally, ham gives me a lot of happiness. Not only because of what I learn from it, but because of the pride of using this magnificent product in our kitchen".

For his part, Bruno Fernández, director of the Spanish Commercial Office in New York of ICEX Spain Export and Investment, stated that "Spanish Ham is a top quality product. For the sector, the United States is a market that has to bet on, since there is more and more demand and growth in the rate of consumption of this product. Currently, it is the first export destination outside the European Union".

To conclude, Pedro Calvo-Sotelo, consul for cultural affairs of the Spanish Embassy in New York, added that "every Spaniard knows the secret of happiness", indicating that "New York is the magnet that attracts the best of Spain. Of course in gastronomy, as is the case with ham, but also in other areas such as music or art".

Food truck on route of happiness

In the first days, the campaign traveled through the most important streets of New York City, passing through iconic points such as Central Park, Wall Street, WTC, Times Square, Brooklyn Bridge, Chelsea Market, China Town, Rockefeller Center, and many other places in the Big Apple.

Along the same lines, a couple of days later, the "Slices of Happiness" route also reached Washington DC , where the food truck of happiness was in emblematic places such as the Capitol, the Washington National Cathedral, the Jefferson Memorial, the Library of the Congress, Lincoln Memorial, Washington Monument, and many more.

In total, during the four days more than 5,000 trays of "Spanish HAM" were distributed to value this product that is the star of the Spanish gastronomy, a symbol of tradition, exquisiteness and flavor.

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