EU

The future of the meat industry was the focus of the UECBV general assembly

European representatives of meat and livestock met in Barcelona in a meeting within the framework of the General Assembly of the UECBV, the European union for the production and trade of meat and livestock. With the motto “Times are changing, so are we”, the UECBV set the tone for its future, affirming its commitment to animal life.

Posted on Nov 08 ,00:05

The future of the meat industry was the focus of the UECBV general assembly

The meeting in Barcelona was organized by the four UECBV member associations in Spain and featured three interesting speakers:

Ms Joanna Stawowy, representing the EU Agriculture Commissioner's Cabinet, called for special attention to the protection of animals during transport and highlighted the importance of proactive communication by the livestock and meat sector in the upcoming strategic dialogue. Ms. Stawowy further shared an update on the protein strategy that will be implemented during the first quarter of 2024.

Jordi Alavedra, professor of marketing and communication from Barcelona, showed how fake news can influence social media and policymaking. He provided interesting examples on meat production and consumption and launched various ideas for proactive and positive communication about meat consumption.

On the other hand, Abel Mariné, professor of Nutrition and Food Science at the University of Barcelona, explained the connection between meat consumption, health and sustainability and highlighted that meat is an essential part of the human diet, which cannot be easily replaced by alternative proteins.

The UECBV members elected Mr. Laurens Hoedemaker, DVM of the Netherlands as their new President and Mr. Roland Ackermann of Austria as Vice President and President of the UECBV Meat Industry Section.

 NEWSLETTER - Stay informed with the latest news!

Comments





Similar articles

Brazil

Brazil: Poultry genetics shipments grow 74.6 percent in 2023

In revenue, the increase is 33.7%, with US$ 20,567 million this year, against US$15,384 million i...


Read more Read more
Australia

Australia: Cattle weights ease on high cow slaughter

One of the key figures was the average carcase weight of cattle, which fell by 6.5kg over the qua...


Read more Read more
China

Chinese company wants to install a mega refrigerator in Brazil

The Chinese state company that manages the complex stated that it will analyze the possibility of...


Read more Read more
Websolutions by Angular Software and SpiderClass