Third Vion slaughterhouse to produce beef with animal welfare label
Starting with August this year, Waldkraiburg and Buchloe in Bavaria are the first German slaughterhouses to bring beef products from dairy cows with the animal welfare label “Für Mehr Tierschutz” onto the market.
The company has announced that it has already closed 45 purchase deals with farmers in the south of Germany. At the start in Bad Bramstedt, 20 farmers from northern Germany have already committed to deliver their animal welfare label cows to Vion.
The company is in negotiations with other farmers, who are certified according to the criteria of the German Animal Welfare Association for dairy cows. The farmers receive a price supplement of 40 cents per kilogram carcase weight in the entry level of the animal welfare label, supplements in the premium level are even higher.
“The cows come from controlled farms that already supply their milk with the animal welfare label to dairies. First of all, we are focusing on the marketing of minced meat and prime cuts," said Paul Daum, Head of Strategic Purchase Livestock.
The animal welfare label “Für Mehr Tierschutz” identifies beef products that are based on animal welfare standards that exceed the legal requirements; implying mandatory requirements for livestock farming, transport and slaughter of dairy cows, which are controlled and certified by independent certification bodies.
The requirements include, among others, a transport time of a maximum of four hours and the collection of animal-related criteria at the slaughterhouses. These results are regularly reported to the German Animal Welfare Association and the certified farmers.
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