Tonnies looks to strengthen its position in the British market
Due to increased demand for ham and sausages in the British market, Tonnies plans to invest a total of €25 million to add new production facilities for its UK subsidiary, CPC Meats. CPC Meats is already the market leader for bacon in the UK and produces for the British market at three locations in Suffolk, Coventry and Malton. The market for free-range meat is also a particular focus. Meat consumption levels in the UK are comparable with those existing in Germany but prices are at least 20% lower.
"The British market is a growth market for us. We want to serve the growing consumer demand there with our quality meat", said Tonnies’ managing director Frank Duffe. Two years ago, the German meat producer has acquired CPC Meats, showing a clear intention to preserve its influence in the British market. This year, the company will exceed a turnover in Great Britain of more than €500 million for the first time.
Pork exports to Japan, traditionally the leading value market for US pork, reached 30,247 tonnes ...