Tyson puts Air Fried Chicken on the market
With nearly 10 million air fryers sold in the US between May 2017 and March 2019, according to market research firm NPD Group, demand for air fried meat products has become so strong that one producer has developed a new range of products for the American market.
At the end of October, Tyson Foods has launched the new Tyson Air Fried Chicken, featuring perfectly crispy, simply seasoned, golden breading and juicy all-white meat chicken with no antibiotics. With a 75% reduction in the fat used for cooking, the product addresses the need of consumers for less fat and healthiness. “The first of its kind, fully-cooked Tyson Air Fried Chicken was created with both taste and convenience in mind,” said Colleen Hall, director of marketing for the Tyson Brand. “We air fry it for you, so just heat it in the oven for an easy dinner or snack the whole family can enjoy.”
Tyson Air Fried Chicken is available in three varieties:
Air Fried Chicken Breast Strips – Perfectly crispy strips for perfectly crispy salads & sandwiches
Air Fried Chicken Breast Fillets – Fillets for a tasty, less fat version of the fan-favorite chicken sandwich
Air Fried Chicken Nuggets – A version of everyone’s favorite bite-sized snack.
In the US market, air frying is trending, with nearly 10 million air fryers sold in the U.S. between May 2017 and March 2019, according to market research firm NPD Group. Air frying works by circulating hot air around food at high speed, cooking the food to a crisp and requires less oil than the traditional frying method.