Tyson puts DNA technology in the beef traceability system
Tyson Foods started using the latest DNA technology to respond to growing consumer demands for traceability, informs FoodBev magazine. The partnership signed with DNA identification solutions provider Identigen guarantees that cattle raised for the Open Prairie brand of beef can be traced back to the ranches where the cattle were raised to meet specific requirements, such as without antibiotics or added hormones.
"This is about meeting the growing demand for more transparency about how food is produced. Through DNA TraceBack, we’re providing our retail and foodservice customers with scientific evidence that they’re getting high-quality, natural beef from animals raised the way we promised," declared Kent Harrison, vice president of marketing and premium programs at Tyson Fresh Meats.
Last month, the Food Safety Authority of Ireland announced it has collaborated with Identigen to develop a scanning tool to identify the entire DNA content of a food in order to protect consumers from food fraud and misleading labelling.
"Our DNA TraceBack programme is the most advanced meat traceability system available and uses nature’s barcode to link meat from the point of sale back to the source. It will enable retail and foodservice customers of Open Prairie beef to confidently share their traceability story with shoppers," added Kent Partida, vice president of North American business development for Identigen, added: “We’re excited to partner with an industry leader like Tyson Fresh Meats.
Cattles used in the production process of Open Prairie beef brand are raised by ranchers in Montana, North Dakota, Oregon, Washington, and Nebraska.
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