UK butchery sector had a bumper year
A recent survey presented by Kantar shows that high-street butcher’s shops have enjoyed a bumper year over the last 12 months with new data showing that 630,000 more households visited independent retail butchers in Britain, compared to the previous year. The public has turned to their high-street butchers and has spent nearly 50% more per shopping trip in the butcher shop compared to other retailers when purchasing meat. Chops, roasting joints and sausages all proved popular during this time.
In addition, a recent survey conducted by Hybu Cig Cymru – Meat Promotion Wales (HCC) also painted a positive picture for butcher’s shops. In a survey of over 2,000 people, the quality of the produce at butcher’s shops was over 50% of respondents’ main motivation for visiting butcher’s shops, whilst 38% said they wanted to support local businesses.
Kirstie Jones, HCC’s Market Development Officer commented "Throughout the last 12 months, we have heard how customers have depended on their local butcher for food supplies, with many butchers adapting their business models and offering deliveries to serve their communities. It is heartening to see this represented in these new figures, showing that people really do appreciate the quality and service their local butcher shops offer.". New campaigns to encourage shoppers to support local butcher shops are to be launched this spring by HCC along with exclusive recipe booklets and magazines which are to be spread among members of the Welsh Butchers’ Club.
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