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UK meat levy boards to attend SIAL Canada

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Several meat levy boards will attend SIAL, a major international food and drink show which will take place in Canada this week.

Posted on May 01 ,08:44

UK meat levy boards to attend SIAL Canada

The Agriculture and Horticulture Development Board (AHDB) is exhibiting at SIAL Canada alongside Hybu Cig Cymru – Meat Promotion Wales (HCC) and Quality Meat Scotland (QMS) to showcase premium meat and cheese from England, Scotland and Wales.

SIAL is now the only event of its scale in Canada, with almost 1,000 national and international exhibitors from 50 countries, hosting more than 18,000 visitors. The show brings together the retail, foodservice and equipment industries under one roof.

Throughout the three-day event in Montreal, the British meat levy bodies will showcase high quality pork and lamb with cooking demonstrations from chef Robert Pendergast. AHDB Dairy will also be exhibiting premium cheese alongside nine producers from Britain.

AHDB Senior Export Manager Susana Morris said the show provides the perfect opportunity to exhibit British products on a global stage.

“This is an incredibly important market for us,” she added. “Canada is the sixth largest importer of food products. It is vital that we look at new markets and opportunities to ensure that British meat and dairy products are front of mind for importers.”

Photo Source: Sial Canada

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